Name: Dan Robinson
Innovation: Farm-r Limited
Born and bred on a Northumbrian farm, Dan Robinson has developed Farm-r, an online marketplace allowing farm businesses to rent out under-utilised machinery to farmers who need to use it.
He says farms can earn money by putting idle machinery to work and save money by renting kit from other farmers instead of buying.
Farm-r allows farms in different sectors or regions to connect easily and share machinery, so businesses with differing seasonality can mutually benefit each other.
He says Farm-r also reduces the barriers to entry into agriculture, a traditionally capital intensive industry.
“Our vision is to allow on-demand farming. This is the ability to access machinery or services you need at the click of a button.”