Name: Pascale Martin
Pascale Martin has developed Agronomex, a web marketplace linking fruit and vegetable growers and suppliers with food professionals to allow direct trade of surplus produce.
The Agronomex service includes:
- An auction model, where the seller sets the asking price
- A forward contracting option, where growers can sell before harvesting
- A participative platform: buyers can initiate trade by posting sourcing needs
- Alternative logistics solution connecting hauliers with customers by an outsourced freight exchange
- Payment facility options, including extended payment terms and guaranteed payment
It encourages uploading of quality and traceability documents and an ID is allocated to each finalised trade.