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Take your business forward with a share of our £20 million investment pot and a £5k promotional package for every finalist

The search is on for a new crop of agricultural entrepreneurs keen to progress their businesses to the next level.

Launched in 2014 by AgriBriefing Ltd, in conjunction with The Co-op Food, Agri-Innovation Den aims to give entrepreneurs with an interest in farming an opportunity to develop their ideas and innovations. Finalists stand to gain a share of the £20 million investment fund pot in exchange for a stake in their business. New for 2017, is a guaranteed AgriBriefing Ltd promotional package worth £5k for every finalist, as well as on-going help and business support from our esteemed judging panel.

So if you are an entrepreneur, farmer or a student with a great product or concept which you believe could help farmers, we want to hear from you.

Still unsure its for you?

Read our frequently asked questions section to find out more.


Watch the video to view our 2017 highlights – see who got through to the final stages and get some inspiration if you are considering applying.


2017 NEWS

Agri den news

Agri-Innovation Den finalists pitch for share of £20m investment pot

Last week, seven finalists in the Agri-Innovation Den competition went before judges to pitch their ideas and innovations, making their play for a share of the £20 million investment pot up for grabs. Click here to read more…

Agri den news

Agri-Innovation Den: Meet this year’s seven finalists

Since this year’s Agri-Innovation Den competition launched in spring, we have received a huge response from a wide variety of global entrepreneurs, all looking for investment, marketing support and business advice. Click here to read more…

Agri den news

Agri-Innovation Den: Pushing forward with innovation in crop science

Scientists are making huge strides forward in plant health, dealing with pests and diseases, nutrition and sustainability, but many successful research projects fail to translate into work in the field. Click here to read more…

Agri den news

Innovation in agriculture machinery

Innovation in machinery is about working smart. In the current economic and environmental climate, the ‘lean’ approach – increasing efficiency and quality while reducing resource use – is an attractive way forward. Click here to read more…

Agri den news

£20 million fund for Agri-Innovation Den

Briefing Media, Farmers Guardian’s parent company, has announced there is now more than £20 million of funding available for fledgling agricultural businesses through its Agri-Innovation Den competition. Click here to read more…

Agri den news

Agri-Innovation Den: Finding true innovation in farming

No-one understands better than farmers the challenge of feeding a rapidly growing population affordably and sustainably and, therefore, the need for innovation. But what does successful innovation look like? Click here to read more…

Agri den news

Last year’s finalists forging ahead

Agri-Innovation Den’s 2016 crop of finalists is making a big impact, through smart choices, exciting collaborations and sheer resolve. Six months after pitching to the dragons, fast-paced change and fruitful relationships are being reported. Click here to read more…

Agri den news

Investing in innovation

Last week saw an extremely successful day in Briefing Media and The Co-operative Food’s Agri-Innovation Den, with four finalists taking away firm promises for further progression. Click here to read more…

Agri den news

Pitch perfect in Agri-Innovation Den

Agri-Innovation Den 2016 has proved an enormous success with the majority of finalists receiving commitment from the judges for further talks on business development opportunities. Click here to read more…

Agri den news

Innovators experiment and solve problems – farmers do that every day #AgDen16

With the search now well underway for agricultural innovators to win a share in the Agri-Innovation Den prize pot of £250,000, Marie-Claire Kidd looks at new development Click here to read more…

Agri den news

Agri-Innovation Den: The remote control farm of the future

Can you imagine running your farm from a control room? Instead of being out in the field, you would sit in a control room analysing data provided by GPS-guided autonomous drones and crop, soil and even livestock sensors. Click here to read more…