Win a game-changing investment to transform your business

Agri-Innovation Den is the perfect platform for fledgling businesses ripe for investment and looking to accelerate growth.

Launched by Farmers Guardian’s parent company AgriBriefing in 2015, the competition invites agricultural entrepreneurs to pitch their business ideas to our panel of industry judges and potential investors.

Six overall finalists will each win a unique agri-marketing and business advice package, worth more than £6,000, plus a chance to access a multi-million-pound funding pot.

FG editor Ben Briggs says: “The speed of technological advancement is changing the face of agriculture and giving rise to a new generation of agri-tech businesses and entrepreneurs.

“Agri-Innovation Den recognises the potential these businesses have to help drive the industry forward and strives to help them reach their potential.”

For the first time, the competition is being sponsored by BASF, and the company’s head of customer strategy Ben Miles says the business is delighted to be on board. Mr Miles says: “For our business, innovation is at the core of everything we do.

“Whether it is developing novel crop protection solutions to help meet farmers’ challenges, or developing digital agriculture solutions which help farmers target inputs more effectively, it is really critical innovation continues to drive agriculture.

“What we hope to see in the 2018 competition is lots of innovation which will help drive sustainable agricultural productivity.”

AgriBriefing is also thrilled to announce argi-innovation centre Farm 491 will be supporting the competition and will be hosting the judging day on December 4 at itsbrand new purpose-built premises in Cirencester.

Farm491 programme manager Dr Ali Hadavizadeh says: “Farm491 is super excited to be co-hosting the competition. It really complements our main activities, which are to engage with agri-tech start-ups and try to get them investor ready, while putting them on a safe footing to make them sustainable, strong businesses for the future.”

Still unsure its for you?

Read our frequently asked questions section to find out more.


Watch the 2018 introductory video to get some inspiration if you are considering applying.



Bridging gap between science and farming

Michael Wagner, BASF’s business director of agricultural solutions in the UK, Ireland, the Nordics and Baltics says: “Scientific discovery is at the heart of agriculture, and the closer that discovery is to a farmer’s own land and practices, the more valuable it isClick here to read more…

Sowing the seeds for fresh ideas

Tapping into new sources of innovation could be a key driver in helping agriculture overcome some major challenges, such as plateauing productivity rates and tightening environmental legislation.Click here to read more…

Where next with plastics?

Since the BBC’s Blue Planet series escalated society’s awareness of the polluting potential of plastics, the topic has rarely been far from the public conscience. BASF is one company looking at ways to reduce the environmental burden it causes. Click here to read more…

New developments in crop analytics set for take off

Drones and other image-capturing devices are delivering significant advances in crop analytics technology, but their real potential is yet to be unleashed. Click here to read more…

Farming’s future requires us all to work differently

UK farming is about to experience radical and far-reaching change and the industry will need to adjust its approach. Click here to read more…

Agri den news

Agri-Innovation Den finalists pitch for share of £20m investment pot

Last week, seven finalists in the Agri-Innovation Den competition went before judges to pitch their ideas and innovations, making their play for a share of the £20 million investment pot up for grabs. Click here to read more…

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Agri-Innovation Den: Meet this year’s seven finalists

Since this year’s Agri-Innovation Den competition launched in spring, we have received a huge response from a wide variety of global entrepreneurs, all looking for investment, marketing support and business advice. Click here to read more…

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Agri-Innovation Den: Pushing forward with innovation in crop science

Scientists are making huge strides forward in plant health, dealing with pests and diseases, nutrition and sustainability, but many successful research projects fail to translate into work in the field. Click here to read more…

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Innovation in agriculture machinery

Innovation in machinery is about working smart. In the current economic and environmental climate, the ‘lean’ approach – increasing efficiency and quality while reducing resource use – is an attractive way forward. Click here to read more…

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£20 million fund for Agri-Innovation Den

Briefing Media, Farmers Guardian’s parent company, has announced there is now more than £20 million of funding available for fledgling agricultural businesses through its Agri-Innovation Den competition. Click here to read more…

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Agri-Innovation Den: Finding true innovation in farming

No-one understands better than farmers the challenge of feeding a rapidly growing population affordably and sustainably and, therefore, the need for innovation. But what does successful innovation look like? Click here to read more…

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Last year’s finalists forging ahead

Agri-Innovation Den’s 2016 crop of finalists is making a big impact, through smart choices, exciting collaborations and sheer resolve. Six months after pitching to the dragons, fast-paced change and fruitful relationships are being reported. Click here to read more…

Agri den news

Investing in innovation

Last week saw an extremely successful day in Briefing Media and The Co-operative Food’s Agri-Innovation Den, with four finalists taking away firm promises for further progression. Click here to read more…

Agri den news

Pitch perfect in Agri-Innovation Den

Agri-Innovation Den 2016 has proved an enormous success with the majority of finalists receiving commitment from the judges for further talks on business development opportunities. Click here to read more…

Agri den news

Innovators experiment and solve problems – farmers do that every day #AgDen16

With the search now well underway for agricultural innovators to win a share in the Agri-Innovation Den prize pot of £250,000, Marie-Claire Kidd looks at new development Click here to read more…

Agri den news

Agri-Innovation Den: The remote control farm of the future

Can you imagine running your farm from a control room? Instead of being out in the field, you would sit in a control room analysing data provided by GPS-guided autonomous drones and crop, soil and even livestock sensors. Click here to read more…